Branding Information

Branding Information

Personal Branding: Characteristics of a Strong Personal Brand


How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.

Profitable Partnering


Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive?1.

Self-Marketing: The I Focus


Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing "I".

I Hate My Logo! What You Should Get For Your Money and Why


This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years.

Do What Works


"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works.

Your Small Business Name -- Important?


You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do.

Strategy and Tips for a Successful Logo Design


Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material.

Branding Your Business To Make More Money


Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you.

Hawaiian Heirloom Jewelry


Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.

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MORE RESOURCES:

Thwapr To Expand Into Asia Pacific With Asian Marketing And Branding Company
MarketWatch (press release)
LAS VEGAS, May 24, 2012 /PRNewswire via COMTEX/ -- Thwapr, Inc. (OBB:THWI) , a mobile video sharing company, has signed an exclusive agreement with a leading marketing and branding company in Asia, Shyalala, to develop new business opportunities by ...
Thwapr, Inc. (OTCBB: THWI) Targeting Massive Mobile Advertising Market in Asia ...OTCEquity.com

all 17 news articles »


2012 Harris Poll EquiTrend® OTC Report: OTC classics dominate Rx-to-OTC brands ...
MarketWatch (press release)
EquiTrend is an annual survey that measures and tracks consumer perception of brand equity for more than 1500 leading brands. While Cold and Allergy, Pain Relief and Digestive Aids have been included as categories in EquiTrend for many years, ...

and more »


VirTra Systems Launches New Branding Initiative and Redesigned Website
MarketWatch (press release)
This was done to shift focus to the "VirTra" component of the company's name and thereby emphasize branding around that element specifically. "The previous website and original VirTra logo has served us well, but it is time to update both items for the ...

and more »


De Vere hotels consolidate online brands through private cloud
ITworld.com
May 24, 2012, 1:38 PM — The De Vere hotel group has created a private cloud architecture to help consolidate its online brands. The company has chosen existing WAN provider Claranet to support the consolidation move. "De Vere's rapid growth was great ...

and more »


Christian Science Monitor

Whose Islands are they? South Korea tries branding in its dispute with Japan
Christian Science Monitor
Japan and Korea have long sparred over the Takeshima/Dokdo islets. The latest bid to promote Korea's claim: Napa Valley wine labels. By Bryan Kay, Correspondent / May 24, 2012 Dokdo island, also known as Takeshima in Japanese, east of Seoul, ...



Can South African brands make it globally?
Moneyweb.co.za
JOHANNESBURG – An international brand evaluation consultancy, Brand-Finance, says South African brands have the ability to compete globally with “a bit of sensible planning and support from the South African government”. The London-based company's CEO, ...

and more »


New York Times

She Has a Pimp's Name Etched on Her
New York Times
We think of branding as something ranchers do to their cattle. But it's also what pimps do to women and girls they control across America. Taz, a 16-year-old girl here in New York City, told me that her pimp had branded three other girls with tattoos ...
Nicholas Kristof Continues His Anti-Backpage CampaignD Magazine

all 4 news articles »


Forbes

American Idol: A Lesson In Branding?
Forbes
American Idol is a great study in American culture and provides a few teachable moments in building a brand at any level. It also shows how acts from the new Heartland have dominated throughout American Idol's eleven year run.



Valuing Apple From A Brand Perspective
Seeking Alpha
Millward Brown's 2012 BrandZ Report estimates the value of 100 of the world's top brands. Apple topped the list while many of its competitors were among the top 20 brands by value: Adding the estimated brand value to net assets allowed for the ...

and more »


Polycom Corporate Branding Shifts Focus To Software
CRN
By Chad Berndtson, CRN Hoping to position itself as a software-centric video collaboration company less tethered to its hardware roots, Polycom on Thursday confirmed the first major branding change in its 22-year history, including a new corporate logo ...
Polycom Launches New Brand Identity, Highlighting Transformation to a Software ...SYS-CON Media (press release)
Polycom Gets a Facelift and a Strategy ChangeNo Jitter (blog)
Polycom launches new brand identityVoxy

all 10 news articles »

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