Affiliate Revenue Information

Finding the Perfect Affiliate Program


Finding a good affiliate program can be sometimes daunting and overwhelming task, but it doesn't have to be. Luckily the web is filled with excellent resources for identifying the best affiliate programs. Here are a few tips for finding your dream program:

1. Ask the Experts

Expert affiliate marketers are readily available on many industry forums, including affcommunity.com. These forums feature not only the latest information on affiliate marketing, but also tips on which programs to join and how to promote them effectively.

2. Learn the Lingo

Affiliate programs have their own lingo for breaking down what you will be paid, when and how. A quick guide is below:

CPA - Cost per acquisition, pays when a customer is acquired.
CPM - Cost per impression, pays based on the number of impressions from banners.
CPC - Cost per click, pays every time a person clicks on the link.
% - revenue share, pays based on a percentage of revenue from each sale.
Threshold - Minimum commission needed for a check to be cut.

Each type has its benefits depending on how much effort you want to put into promotion.

3. Poll Your Traffic

After all, your visitors will ultimately dictate your success with an affiliate program. Be sure to get a pulse for what they like and provide products and services that match those needs. If you have a way to communicate users (newsletter, forums, etc. ) ask them what things interest them. You can also check your web stats to see what keyphrases are most popular.

4. Find a Great Resource

Just because a program is listed as the "best" doesn't mean that it is. Find a directory resource that only lists quality, legitimate programs, such as affiliateprograms.com. Most directories only list the owners 2nd tier programs, which make them money when you click to sign-up. There is no guarantee that it will produce or that you won't get scammed.

Making the leap from web spectator to business promoter is an important business decision. Think of every program you join as a mutual partnership. The support and services your affiliate program can offer is a huge part of your success.

Shanon Lewis is a web marketing specialist with over 7 years of search engine placement, e-mail marketing and affiliate management experience. She is part of the expert team at affiliateprograms.com, the premiere affiliate programs directory online.


MORE RESOURCES:

TechCrunch

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Wall Street Journal

AMC Networks Earnings Call Insights: Affiliate Revenue Growth, Ratings
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Two questions first on the affiliate revenue growth, 8% in the first quarter, two things there. Number one, it is an acceleration from your full year rate from last year. Does that acceleration represent some – or is that primarily due to some of the ...
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Argo Systems Opens London Office
MarketWatch (press release)
Argo Systems' Medea software is the Pay TV industry's only end-to-end affiliate revenue management system. Medea delivers greater efficiency, visibility and control of the distribution lifecycle. Industry leading software since 1995, Argo Systems has ...

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Advertising, affiliate revs lift Scripps: Revenue rose 11% to $535 million
Chicago Tribune
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs. Net profit rose to $115 million from $101 million.

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News Corporation Reports Third Quarter Earnings Per Share of $0.38; Growth of ...
MarketWatch (press release)
Affiliate revenue growth of 15% at the domestic cable channels for the third quarter primarily reflects higher rates at all domestic networks, led by growth at the RSNs and FOX News. International cable channels' affiliate revenues increased 31% over ...

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Forbes

Disney Tops Estimates, Studio Swings To Quartely Loss On John Carter Flop
Forbes
Much of the increase came from greater affiliate revenue and advertising spending. In all, operating profit from Disney's media networks rose 11% to $1.7 million; the division, which includes ESPN, ABC Family and The Disney Chanel, is the company's ...
The Walt Disney Company Reports Second Quarter EarningsMarketWatch (press release)
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Variety

Viacom net income spikes for quarter
Variety
Affiliate revenue increased 15% domestically and 17% worldwide from a digital distribution deal with Amazon Prime for library content as well as rate increases. Execs anticipated affiliate revenue would be up 10% for fiscal 2012.

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Kansas City Star

Viacom's CEO Discusses Q2 2012 Results - Earnings Call Transcript
Seeking Alpha
Our affiliate revenue is strong and growing, thanks to brands that remain must carry content for existing and emerging distributors alike. We are seeing encouraging signs of a strengthening ad market as we enter the upfront season.
Revs For Viacom TV Nets Up, Films DisappointMediaPost Communications
TV: Sick Nick a Drag on Viacom Ad …Adweek
Cable Channels Help Lift Viacom EarningsNew York Times (blog)
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Cable kicks up News Corp.'s net income: Conglom tallies $63 million hit from ...
Chicago Tribune
Affiliate revenue was up by 15%. Broadcast television profits fell $21 million to $171 million reflecting the absence of advertising revenues and operating profit generated from the broadcast of Super Bowl XLV in the prior year quarter.

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Wikipedia Warns Users About Malware Injecting Ads Into Its Pages
PCWorld
In addition to injecting ads into Web pages, such rogue extensions are also known to hijack search queries in order to earn their creators affiliate revenue, said Graham Cluley, a senior technology consultant at Sophos, in a blog post Tuesday.

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