Advertising Information

Advertising Information

7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucialto your success that you learn to write great ad copy.

Sex in Advertising: Does it Sell?


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.

The Shrinking Ad Dollar


CPR CPA CTR..

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers


It is getting harder daily to generate traffic.And when you succeed in getting new customers, you shoulddo all that is possible to avoid losing them to yourcompetitors.

Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.

The SKINNY on Newspaper Advertising


The SKINNY on NewspapersUsing the paper is considered gospel by manypeople in business. Use it wisely and it can be agood tool.

50 Surefire Business Card Tips


Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information.

10 Ways to Advertise Your Business For Free!


At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

Adding Art to Business Spaces


Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.

How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale


How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).

How to Write Great Headlines


According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come.

How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.

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MORE RESOURCES:

RedOrbit

POM Wonderful Launches Advertising Campaign
MarketWatch (press release)
LOS ANGELES, May 24, 2012 /PRNewswire via COMTEX/ -- POM Wonderful, following the FTC Administrative Law Judge's ruling issued on Monday, May 21st, 2012, is exercising its right to legally advertise the general health benefits of its products, ...
Deceptive Advertising By POM WonderfulRedOrbit
Judge Says Pom Wonderful's Advertising Is MisleadingNew York Times
POM Wonderful – Too Far With Their Advertising, But Still Good For YouDaily Disruption
JD Supra (press release)
all 259 news articles »


Business Insider

Agency Competing on 'The Pitch' to Make a Pitch for Diversity in Advertising
New York Times (blog)
By STUART ELLIOTT An advertising agency that is to be featured on the AMC reality competition series “The Pitch” plans to run a commercial during the episode, but not on behalf of a client. Rather, the agency, Muse Communications, which is led by an ...
CHART: AMC's Advertising Shows Are A MessBusiness Insider
Stay Tuned: Real 'Mad Men' on 'The Pitch'Fall River Herald News

all 119 news articles »


Forbes

AOL reshuffles advertising executives
Reuters
Ned Brody named CEO of Advertising.com * SVP Jim Norton joins executive committee * Janet Balis named publisher of Huffington Post unit By Jennifer Saba May 23 (Reuters) - AOL Inc is reorganizing its advertising division again, hoping to ignite growth ...
AOL Names Brody CEO, Advertising.com GroupMediaPost Communications
Ned Brody named CEO of Advertising.comDM News
AOL Promotes Man Behind Ad Revenue Bright SpotClickZ

all 21 news articles »


White Paper by Global Advertising Strategies Explores the Importance of ...
MarketWatch (press release)
Published by the cross-cultural marketing agency Global Advertising Strategies, the white paper analyzes an opportunity for the healthcare and pharmaceutical industry to connect with the Hispanic patient through the pharmacist. Easier accessible than a ...

and more »


140 Proof Brings Social Advertising to Foundation Partners with Launch of 140 ...
PR Web (press release)
Jumptap, the leader in targeted mobile advertising, is the first mobile ad network to take advantage of the open platform and will use 140 Proof to offer social advertising to its large base of customers. Other foundation partners include Celtra, ...

and more »


The Drum

Rubicon Project Acquires Mobile Advertising Platform, Mobsmith
MarketWatch (press release)
LOS ANGELES, May 23, 2012 (BUSINESS WIRE) -- The Rubicon Project, the leading digital advertising technology company for the comScore 500, today has acquired Mobsmith, a mobile advertising platform. Combining Mobsmith's mobile solution with Rubicon ...
Rubicon Project Acquires Mobile Advertising Firm MobsmithsocalTech.com
Rubicon Project acquires MobsmithDM News
Rubicon Project Makes Mobile AcquisitionLos Angeles Business Journal
Business Insider -TechCrunch
all 15 news articles »


TriNet's Unconventional National Advertising Campaign Showcases Start-Ups ...
MarketWatch (press release)
SAN LEANDRO, CA, May 23, 2012 (MARKETWIRE via COMTEX) -- TriNet, a trusted provider of on-demand HR services to small businesses and entrepreneurs, has just launched a new multi-faceted "faux start-up" advertising campaign in cities across the country.

and more »


Acxiom Board of Directors Selects Advertising and Technology Innovators
MarketWatch (press release)
Tim Cadogan is CEO of OpenX, one of the world's leading providers of digital advertising technology, enabling businesses to manage and maximize their ad revenue. Cadogan has served as CEO since April 2008, when he was recruited from a leadership ...

and more »


AFP

HUFFPOST FUNDRACE -- Obama's Big Advertising Experiment
Huffington Post
Slate's Sasha Issenberg has a must-read article on the new approach to targeted advertising being deployed by the reelection campaign of President Barack Obama: "[S]cattered, unsustained messaging has become the unlikely hallmark of the well-funded ...
Obama, Dems redoubling money efforts to keep edgeCBS News

all 1,944 news articles »


Four Cousins Revolutionize Baby Product Advertising
MarketWatch (press release)
... was in any case targeted at adults and parents. Raghunath says "The idea was to get people singing along and laugh about common physiological aspects". So..... 'Did you ever know.....' happened and has added a new dimension to baby product advertising.

and more »

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