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Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later. Remember it is your card, why not put it to good use?Here are just a few ideas to get you thinking along the correct lines. · List the things that differentiate you or your company from the competition. Of course this list can grow according to your imagination, but you get the general idea. After a wide and varied career spanning a number of diverse industries, some in management roles and others as owner of the business, David retired as National Manager for a division of Wesfarmers, one of Australia's top 20 companies. He now consults to small business owners and can be contacted at http://www.TheLMPGroup.com
MORE RESOURCES:
Agency Competing on 'The Pitch' to Make a Pitch for Diversity in Advertising - New York Times (blog)
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